This wannabe rebel has been busted in his own ethically sourced beanie.
It all started when MIT Technology Review published an article outlining the “hipster effect,” a phenomenon in which people eager to define themselves away from the mainstream all end up looking alike; think ironic facial hair, earthy flannels and craft brews in hand.
In an epic meet-up of schadenfreude and self-fulfilling prophecy, one outraged man threatened legal action against the publication for using his image to illustrate the article — only to find out that the too-cool-for-school stock hipster was, in fact, another hipster.
The term “hipster effect” was originally coined by the mathematician Jonathan Touboul of Brandeis University, who used the Markov model, Bernoulli variable set, Stochastic evolution and other theoretical statistics tool to prove his point that “anti-conformist individuals” all look the same.
No need! His hypothesis was proved the moment a (still anonymous) man emailed the Review accusing the publication of a slanderous “lack of basic journalistic ethics” — and calling the article “poorly written and insulting.”
His badass parting shot: “I am, of course, pursuing legal action.”
After checking with stock-image giant Getty, which keeps records of its models and licensing agreements, Gideon Lichfield, the editor-in-chief of the magazine, received word that the man in the stock photo was not the same as the one who’d taken umbrage at being the face of hipsterdom, CBC Radio reports.
The bearded bro offered no mea culpa after being informed that his likeness did not accompany the article, instead writing back to the mag, “Oh, I guess you’re right, it’s not.”
Lichfield got the last laugh, tweeting that the incident “just proves the story we ran: Hipsters look so much alike that they can’t even tell themselves apart from each other.”