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There’s a mystery bidder for Meredith’s Sports Illustrated

Former Milwaukee Bucks star Junior Bridgeman has competition from a mystery player in the bidding for Sports Illustrated.

“Right now, there is a bit of a horse race underway,” said Meredith Executive Chairman Steve Lacy during his appearance at the American Magazine Conference. He asserts that there are two parties vying to buy it but declined to divulge their identities. The price is estimated at $160 million.

“One is a strategic buyer and one is what I would call a non-strategic buyer, who would use it to power other sporting events,” said Lacy.

Bridgeman is reportedly the player who would take over and run it as a traditional magazine with digital and TV play.

The other is the mystery guest.

One rumor circulating was that it might be fantasy sports betting sites FanDuel and DraftKings, but sources at Meredith shot down that line of speculation as soon as it cropped up at the industry powwow being staged within Meredith’s own New York City HQ.

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