Nothing says Christmas like a bunch of Sikhs in American-flag turbans and matching light-up sweaters.
That’s the rationale of the Singh-Raud brothers — who have spent the past seven years coming to the Big Apple to spread holiday cheer and hawk fashion creations such as these goofy reindeer duds.
For 2018, the brothers looked to roll out a brand-new line of sweaters, including the reindeer ones, but not until after they mingled with some locals first.
“We love the vibe. We love the city. We love the people,” said the eldest brother, Kush, 43. “New Yorkers are so much nicer and so receptive, and they’re just so helpful more than anything.”
The bros have been coming from Manchester, England, each year to get into the Christmas spirit — and take some selfies while they’re at it. “We got random people stopping,” Kush said. “We’re Sikhs, we look different, we have turbans, we’ve got beards . . . and all four of us have the same sweaters.”
The rest of the clan includes Major, 41, Jarnal, 40, and Archie, 35, who is in charge of clothing design.
“I’ve got a little bit of a fashion sense,” Archie said.
“I had a fashion company I sold about two to three years ago now.”
The brothers have conducted some “meet and sales” with Macy’s but have not yet started selling their Christmas sweaters.
“This trip is part pleasure and part business,” Archie said.
For their latest visit, the siblings have been waking up at 5 a.m. most days, heading out of their hotel rooms about an hour later — making sure they have as much time as possible to get people in the festive mood.
Although they’ve all faced racism in England, Kush says he’s never experienced it in New York City.
In fact, when strangers stop them and mention their religion, it’s usually just to recommend that they go to a Sikh temple in Queens.
“It just feels so good,” Kush said. “That’s why we keep coming back.”