It’s about time Naomi Campbell landed a beauty campaign.
For decades, the 48-year-old supermodel has rocked the runway for major brands (Versace, Chanel, Dior, you name it) more times than one can count, yet somehow has never been chosen for a cosmetics contract like her high-profile peers — until now.
NARS Cosmetics announced Campbell as the face of its spring 2019 campaign on Wednesday. The advertisement debuted on the NARS official Instagram, as well as Campbell’s personal account.
She simply posted that she’s, “very excited.”
The first image released features a close-up of her famous face, with shimmery eyes and skin courtesy of makeup artist James Kaliardos. The intimate portrait was lensed by the brand’s founder himself, François Nars, who had nothing but praise for the “Super.”
“Naomi is a living icon and brings such strong personality to the camera,” Nars says in the brand’s Instagram caption. “She and I are like family. I have known her since the very beginning of her career. From the start, I have admired her, her beauty and her style.”
Campbell is also known for her fiery temper and outspoken nature. She’s always been a barrier breaker, paving the way for other models of color by delivering pointed comments on the racism she faces within the fashion industry.
Campbell was the first black model to cover French Vogue in 1988, and the first to cover the September issue of American Vogue in 1989. Yet, even in current times, she has to fight for her rightful spot.
She’s made no secret of the fact that she finds her lack of a beauty campaign highly suspect.
“People say, ‘Oh you’ve got beautiful skin’ and yet I’ve never done one,” she said, implying prejudice in a 2017 interview with the Evening Standard. Later that year, Campbell created buzz by calling out the nearly all-white staff of British Vogue in an Instagram post, adding that she was excited for an “inclusive and diverse staff” under its newly appointed editor, Edward Enninful.
Luckily, 2018 seems to be a winning year on the diversity front for both the fashion and beauty industries, and Campbell’s career shows no sign of slowing down. At 48, the industry veteran — and fledgling vlogger — gets to end the year by taking on another barrier-breaking first.